Improve your Electronic Commerce course with this text
Updated Content for 2017
The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace.
Instructor's Manual :: A comprehensive reference to the materials in the text with teaching ideas and sample responses to all cases, questions and student work.
Testbank :: A variety of true/false, multiple choice and essay questions to assess your students' understanding of the material in each chapter.
Powerpoint slides :: A comprehensive set of slides (including figures) has been prepared to accompany each chapter of the text.
Assessments, exercises, case studies, and class projects at the end of every chapter. Extensive, vivid case studies from businesses in different industries from all over the world. Website resources, numerous exercises, and extensive reference supplements.
Why Pay more?
Compare our new text to competing E-Commerce titles and you will find they are MUCH less comprehensive (fewer Internet links, discussion of global issues and social commerce).